DIGITAL MARKETER

Job Location: (Gbagada/Anthony, Lagos)

Job Functions:

The role of a digital marketer is to promote products, services, or brands through various online marketing channels. They utilize digital platforms such as websites, search engines, social media, email, and mobile apps to reach and engage with target audiences. The primary goal of a digital marketer is to drive customer acquisition, increase brand awareness, and generate leads or sales through strategic online marketing tactics. Some common responsibilities and activities of a digital marketer include:

1. Developing digital marketing strategies: Digital marketers create comprehensive plans to achieve marketing objectives, considering factors like target audience, market trends, and available resources. They define goals and determine the most effective digital channels and tactics to reach those goals.
2. Website and content management: They ensure the company’s website is optimized for search engines (SEO), user-friendly, and contains compelling content. They may also create and manage a blog, produce videos, infographics, or other content formats to engage and educate the audience.
3. Search engine marketing (SEM) and search engine optimization (SEO): Digital marketers use SEM techniques such as pay-per-click (PPC) advertising to increase website visibility on search engine results pages. They also employ SEO strategies to improve organic search rankings, including keyword research, on-page optimization, and link building.
4. Social media marketing: Digital marketers leverage social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others to build brand awareness, engage with customers, and drive website traffic. They develop and execute social media campaigns, create and curate content, and analyze social media metrics to measure the success of their efforts.
5. Email marketing: They design and implement email marketing campaigns to nurture leads, retain customers, and drive conversions. This includes crafting compelling email content, managing subscriber lists, and analyzing email campaign performance.
6. Digital advertising: Digital marketers utilize various forms of online advertising such as display ads, video ads, native advertising, and remarketing campaigns to increase brand visibility, attract new customers, and generate leads or sales.
7. Analytics and reporting: They use various tools and analytics platforms to track and measure the performance of digital marketing campaigns. They analyze data, identify trends, and generate reports to assess the effectiveness of their strategies and make data-driven decisions for future optimizations.
8. Conversion rate optimization (CRO): Digital marketers employ CRO techniques to improve website conversion rates. This involves optimizing landing pages, conducting A/B testing, analyzing user behavior, and implementing changes to enhance the user experience and maximize conversions.
9. Mobile marketing: As mobile usage continues to grow, digital marketers focus on mobile-specific strategies such as optimizing websites for mobile devices, creating mobile apps, and implementing mobile advertising campaigns.
10. Staying updated and adapting: Digital marketers continuously stay abreast of the latest industry trends, technologies, and best practices. They adapt their strategies to the ever-changing digital landscape and explore new opportunities to reach and engage with their target audience effectively.

APPLY: Send CV to cvs@westfield-consulting.com